The big secret is revealed – the new Pantone Color of the Year is called Very Peri! What makes the new trend shade with the code PANTONE 17-3938 special: For the very first time, the Color of the Year 2022 was completely newly developed by the Pantone Color Institute.

Every year anew, for more than 20 years, the Pantone Color Institute by Pantone has influenced numerous industries through the traditional award "Pantone Color of the Year." The selected colors are used in fashion, as well as in furniture and industrial design, product, packaging, and graphic design. The colors are chosen by experts who observe trend analyses, materials and technologies from various industries, as well as societal developments.

Purple Transformation
How beautifully the Pantone color "Very Peri" works as a fashion statement has already been proven by numerous runway looks from the Spring/Summer 2022 shows. As a cheerful blend of blue, red, and violet, "Very Peri" symbolizes the global zeitgeist shaped by change and transformation. Purple spreads a lively, joyful view of the world and its dynamic change, while simultaneously inspiring creativity and imagination. The warm and cheerful tone is meant to evoke a feeling of confidence and lightheartedness. The pandemic-related changes triggered by home office and digitalization are reflected in the newly created color tone.

How to combine "Very Peri"?
Unlike the bright yellow "Illuminating" from last year, "Very Peri" can be combined in many different ways. Whether in terms of styling options or as accents for your own four walls. For fashionable combinations, neutral shades like beige or cream are the suitable companions and already evoke first spring feelings. But don’t worry – not everything will turn purple now, but it can set new accents.

The color gradation sets the tone
According to experts, you always have to look closely at the different shades, because each shade conveys a different impression. For "Very Peri," it looks like the color tone could actually become a bestseller. Because the shade lies between blue and violet, but more towards blue, and blue is known to be one of the most popular colors among both men and women.