We are taking a break to catch our breath, explains Li Edelkoort, the best-known prophet among trend researchers. The frantic consumerism will be over and people will rejoice. Like a comma in a sentence, we take time to reflect before returning to work.
But it's no longer business as usual. We are taking a moment to reconsider the meaning of our lives and our work. In doing so, we will keep up the pace and turn down the noise, enjoying the prospects of a happier, more focused existence. We long for silence. The silence of snow, of ice, which strips away the excess information and blurs boundaries. These new boundaries beckon and demand that we reinvent everything from scratch.
The slowness of artisanal processes adds new nobility and depth to design. Tomorrow's objects should be examined for refined detailing and finishing possibilities. As a result, Edelkoort says the focus will be on less and better, minimal and extraordinary, as well as sustainable and intuitive.
Suddenly, we will place value on beautiful glasses, special plates, tablecloths, or bed linens, or invest in particularly well-made food. People will find beauty in different things than before, things that are more durable and long-lasting. And some will certainly shop more thoughtfully and selectively because of it. The word "consumer" - Edelkoort says - will disappear in the long run because it has such negative connotations.
People will consume less and curate more. All objects will have their own identity. The smaller and more concise, the better the message of their intentions will be. Enjoy this new path to creativity!
Picture: Luzia Ellert