For Li Edelkoort, probably the most renowned prophet among trend researchers, craftsmanship will play a crucial role in the future for preserving traditions and creating jobs. It not only offers the possibility to preserve and promote local cultures and identities but also makes a noticeable contribution to reducing environmental impact.
As one of the most internationally influential figures in the fashion and design industry, the forecasts of the Dutchwoman Li Edelkoort for future developments in the fields of fashion, design, lifestyle, and society are often decisive for many companies.
"Craftsmanship is the new luxury industry," she explains. “In our fast-paced and often superficial consumer society today, the artisanal production of products is gaining increasing importance. People are seeking sustainable and high-quality products that are handcrafted in small quantities.” In this sense, she regards craftsmanship as a new luxury good.
Moreover, craftsmanship today possesses a "revitalizing power." She makes it clear that this is not merely a trend but an important factor for the future. People increasingly long for things made with care and attention, not originating from mass production. Handcrafted products are more durable, produce less waste, and are therefore also environmentally friendly.